Archie McLean, The Edmonton Journal
Published: Thursday, January 08 2009
The Alberta government caucus is jumping into the 21st century next week with the launch of a new website packed with social and interactive media.
Mypcmla.ca isn’t quite finished yet, but when it launches Monday, it will feature individual websites for each of the PC party’s 72 MLAs and links to their social media accounts on Facebook, Twitter, Flickr and Youtube.
The idea, says Troy Wason, the caucus’s senior communications officer in charge of social media, is to give an online voice to the party’s backbenchers and to allow constituents to interact directly with their MLAs. “We’re interested in creating a two-way dialogue,” said Wason, who spent nine months working on the project.
Each site will contain basic information such as MLA biographies, but also caucus news, pictures and events calendars. There will be a default account setup on Twitter and other social media sites for MLAs who don’t have them.
Jonathan Rose, a political communications expert at Queen’s University, said political communications technology is in its infancy and it’s not immediately clear how it will benefit the caucus.
“If the point is to increase your reach, the jury is still out as to how effective these are at expanding support,” Rose said. “If the point is to consolidate existing support and to mobilize them quickly, then it might be more useful.”
With voter turnout last election at a record low, Rose said it may help reach out to young people and others who aren’t politically engaged.
Wason agreed that political organizations should be doing more to engage the under-35 crowd. While the site may not mobilize hundreds of new followers, it plants a flag in the online world.
“We’re saying, ‘Here we are. We’re in your backyard,’ ” he said. “If somebody chooses to be a supporter of Metallica rather than the premier of Alberta, that’s their decision, but you can’t say we’re not there.”
The province’s two main opposition parties also have an online presence. Both have caucus sites — albertaliberalcaucus.com and ndpopposition.ab.ca. The Liberals also keep a blog on their site and on Wednesday, MLA Kent Hehr joined PC MLA Doug Griffiths as the only two members with Twitter accounts.
NDP Leader Brian Mason is the most active MLA on Facebook, with 1,319 friends, while his caucus colleague Rachel Notley has 867.
Liberal caucus communications director Larry Johnsrude applauded the Conservatives for setting up an interactive site, but lamented the massive caucus budget they enjoy. “We don’t have near the resources that they have, but I guess that’s just the reality,” he said.
Johnsrude said his party may try to appeal for more money to do a similar project. Caucus budgets are separate from party or government budgets. They are set by the Legislative Assembly Office based on the number of members a party has in the legislature. A 72-seat majority in an 83-seat legislature means the PC caucus wields a huge budget.
With technology changing so quickly, Wason said the site’s launch is just the beginning of its evolution. “Even I don’t know where this is going to go.”
amclean@thejournal.canwest.com
© The Edmonton Journal 2009
Archie McLean, The Edmonton Journal
Published: Thursday, January 08 2009
The Alberta government caucus is jumping into the 21st century next week with the launch of a new website packed with social and interactive media.
Mypcmla.ca isn’t quite finished yet, but when it launches Monday, it will feature individual websites for each of the PC party’s 72 MLAs and links to their social media accounts on Facebook, Twitter, Flickr and Youtube.
The idea, says Troy Wason, the caucus’s senior communications officer in charge of social media, is to give an online voice to the party’s backbenchers and to allow constituents to interact directly with their MLAs. “We’re interested in creating a two-way dialogue,” said Wason, who spent nine months working on the project.
Each site will contain basic information such as MLA biographies, but also caucus news, pictures and events calendars. There will be a default account setup on Twitter and other social media sites for MLAs who don’t have them.
Jonathan Rose, a political communications expert at Queen’s University, said political communications technology is in its infancy and it’s not immediately clear how it will benefit the caucus.
“If the point is to increase your reach, the jury is still out as to how effective these are at expanding support,” Rose said. “If the point is to consolidate existing support and to mobilize them quickly, then it might be more useful.”
With voter turnout last election at a record low, Rose said it may help reach out to young people and others who aren’t politically engaged.
Wason agreed that political organizations should be doing more to engage the under-35 crowd. While the site may not mobilize hundreds of new followers, it plants a flag in the online world.
“We’re saying, ‘Here we are. We’re in your backyard,’ ” he said. “If somebody chooses to be a supporter of Metallica rather than the premier of Alberta, that’s their decision, but you can’t say we’re not there.”
The province’s two main opposition parties also have an online presence. Both have caucus sites — albertaliberalcaucus.com and ndpopposition.ab.ca. The Liberals also keep a blog on their site and on Wednesday, MLA Kent Hehr joined PC MLA Doug Griffiths as the only two members with Twitter accounts.
NDP Leader Brian Mason is the most active MLA on Facebook, with 1,319 friends, while his caucus colleague Rachel Notley has 867.
Liberal caucus communications director Larry Johnsrude applauded the Conservatives for setting up an interactive site, but lamented the massive caucus budget they enjoy. “We don’t have near the resources that they have, but I guess that’s just the reality,” he said.
Johnsrude said his party may try to appeal for more money to do a similar project. Caucus budgets are separate from party or government budgets. They are set by the Legislative Assembly Office based on the number of members a party has in the legislature. A 72-seat majority in an 83-seat legislature means the PC caucus wields a huge budget.
With technology changing so quickly, Wason said the site’s launch is just the beginning of its evolution. “Even I don’t know where this is going to go.”
amclean@thejournal.canwest.com
© The Edmonton Journal 2009
There is so much good in the worst of us,
And so much bad in the best of us,
That it hardly behooves any of us
To talk about the rest of us.
Edward Wallis Hoch, Marion (Kansas) Record (1849 – 1925)
We have witnessed much in recent days about how making assumptions about people and their perceived state of mental health or lack of character can be fraught with hidden minefields. And, many times, we find ourselves guilty of having judged and cast the first stone as though we were superior or above the fray. Words such as selfish, corrupt, suicidal, entitled, etc. have been bandied about with foolish abandon to wound those with whom we do not agree or do not understand.
The anonymity of the digital age has punctuated the degree to which we can strike our ‘enemies’, real or otherwise, and fly away to our moral high ground from whence we are perched. And, thus, our self-made pedestals give us a birds-eye view of those we deem lesser and allow us the elevation to shit on those we perceive as mere mortals.
Meanness is not new. It is part of the human condition. What is new is the speed in which hatred, misunderstanding, distrust, and innuendo can travel and the distance from which we can strike. With drone-like precision we can hit our foe and retreat into obscurity. And, all too often, the recipient finds little or no opportunity for recourse or an arena to defend themselves.
What of the attacker? Unfortunately, they slither back to the dark hole from whence they came; congratulating themselves on a job well-done. Damage complete.
What is the toll? This week we saw how serial trolls, running sockpuppet Twitter accounts, harassed the grieving Zelda Williams to the point of her turning off her account. Closer to home, I have seen friends delete their own personal accounts, some of whom I encouraged to open in the first place, for many of the same reasons. The conversation was over. The trolls had won.
Not surprisingly, I have had little interaction on Twitter (joined 2007) since the spring of 2012 when it became apparent to me it had become an echo chamber for hyper-partisans, and the previously mentioned trolls.
The irony in the promise of social networking is not lost on me. Yesterday, I shouted to my digital world how I was given exceptional service by the fine folks who toil at my local branch of the Royal Bank of Canada. Not only could I thank the employees in person, but I could tell my social network how pleased I was when given said amazing service. Win-Win.
I live for debate, discussion, and conversation. It is my passion. Often, I agree to disagree. Move on. Find a new hill in which to battle. Learning from those I do not find myself in agreement with is one of my joys in life. Some who read this post know who they are and know how much I appreciate them. And, hopefully, I have shown them the respect they deserve by engaging with me.
The promise of social media in 2007 made me an instant convert. I still believe in the potential, but I am more cautious today. To paraphrase: social media doesn’t hurt people, people hurt people.
My friends and family have differing political, social, and religious viewpoints and for this I am thankful. They stimulate my brain and reinvigorate my soul. They agree/disagree with my world view and allow for my ignorance. They are real.
Those who anonymously attack, run, hide, and destroy are also real, but irrelevant in my world. The line must be drawn. The pendulum swings. Currently, the trolls are winning, but I am optimistic a day will come when we say enough is enough. Today is my day.
There is so much good in the worst of us,
And so much bad in the best of us,
That it hardly behooves any of us
To talk about the rest of us.
Edward Wallis Hoch, Marion (Kansas) Record (1849 – 1925)
We have witnessed much in recent days about how making assumptions about people and their perceived state of mental health or lack of character can be fraught with hidden minefields. And, many times, we find ourselves guilty of having judged and cast the first stone as though we were superior or above the fray. Words such as selfish, corrupt, suicidal, entitled, etc. have been bandied about with foolish abandon to wound those with whom we do not agree or do not understand.
The anonymity of the digital age has punctuated the degree to which we can strike our ‘enemies’, real or otherwise, and fly away to our moral high ground from whence we are perched. And, thus, our self-made pedestals give us a birds-eye view of those we deem lesser and allow us the elevation to shit on those we perceive as mere mortals.
Meanness is not new. It is part of the human condition. What is new is the speed in which hatred, misunderstanding, distrust, and innuendo can travel and the distance from which we can strike. With drone-like precision we can hit our foe and retreat into obscurity. And, all too often, the recipient finds little or no opportunity for recourse or an arena to defend themselves.
What of the attacker? Unfortunately, they slither back to the dark hole from whence they came; congratulating themselves on a job well-done. Damage complete.
What is the toll? This week we saw how serial trolls, running sockpuppet Twitter accounts, harassed the grieving Zelda Williams to the point of her turning off her account. Closer to home, I have seen friends delete their own personal accounts, some of whom I encouraged to open in the first place, for many of the same reasons. The conversation was over. The trolls had won.
Not surprisingly, I have had little interaction on Twitter (joined 2007) since the spring of 2012 when it became apparent to me it had become an echo chamber for hyper-partisans, and the previously mentioned trolls.
The irony in the promise of social networking is not lost on me. Yesterday, I shouted to my digital world how I was given exceptional service by the fine folks who toil at my local branch of the Royal Bank of Canada. Not only could I thank the employees in person, but I could tell my social network how pleased I was when given said amazing service. Win-Win.
I live for debate, discussion, and conversation. It is my passion. Often, I agree to disagree. Move on. Find a new hill in which to battle. Learning from those I do not find myself in agreement with is one of my joys in life. Some who read this post know who they are and know how much I appreciate them. And, hopefully, I have shown them the respect they deserve by engaging with me.
The promise of social media in 2007 made me an instant convert. I still believe in the potential, but I am more cautious today. To paraphrase: social media doesn’t hurt people, people hurt people.
My friends and family have differing political, social, and religious viewpoints and for this I am thankful. They stimulate my brain and reinvigorate my soul. They agree/disagree with my world view and allow for my ignorance. They are real.
Those who anonymously attack, run, hide, and destroy are also real, but irrelevant in my world. The line must be drawn. The pendulum swings. Currently, the trolls are winning, but I am optimistic a day will come when we say enough is enough. Today is my day.
This is a guest post by Connor Turner, owner of Calgary web design company Armadillo Studios Inc. You can find him on Twitter at @ctoverdrive. The original post appeared on ctoverdrive.ca
I know it’s a bit of a cliché, but when talking about the advancements in campaign technology and design one cannot underestimate how much Barack Obama’s campaign team has brought to the industry. Whether it was the revolutionary techniques and concise planning employed by the campaign team in 2008 or the impressive data-driven objectives set out by the 2012 re-election team. Either way the ground work laid out by The Obama campaign machines in both elections has ushered in a new era within the political world and has essentially set the standard for the importance of a candidate’s online presence.
And since the end of November those of us who are engaged in this niche market have been lapping up the revealing blog posts from core members of Obama’s 2012 election team. Whether it’s discussing the lean start-up techniques implemented by the tech team or the advanced User data and A/B testing utilized to improve conversion rates or even reminiscing about the design philosophy behind the Obama brand through 2008’s quintessential Designing Obama there is a wealth of valuable information available at our finger tips. (Side note: Designing Obama is a must read for anyone looking to get in the game) So after digesting many of these posts and articles, I keep coming back to this question, why is Canadian political campaign web design and development so far behind our southern counterparts?
Now, I understand that there are some glaring differences between our two systems and one can’t start questioning this industry without acknowledging this. Yes, the American standardized election dates makes it easier for long term planning and budgeting in comparison to the fluid nature of our Parliamentary System – which sometimes needs to react to election calls on a moment’s notice. And one cannot discount the massive difference in population base and the unlimited fundraising advantages with American Campaigns in comparison to our system. But those elements alone do not explain why good design and good development is not front and center in a Canadian Political Team’s mind.
All the tools for Canadian campaigns to build a strong intuitive online presence for their candidates are there. Inexpensive content management systems (CMS) such as WordPress, BuddyPress and even for larger campaigns – Drupal – have been around for years and are widely utilized by many professionals. There are also dozens of very sharp campaign examples from our southern counterparts for us to pluck ideas from and they’re all quite well known – many of them have turned into purchasable templates that can be easily customized. In addition, Canada has a wealth of design, development and user experience talent in each major city. So really at this point there is no excuse for why Canadian political campaigns sites are still so horrible in 2013. If you want an example of what’s going on in this industry, one only has to look at some of the candidate sites for the Ontario Liberal Leadership race. A good majority of these sites are either unappealing or bland. Many of them almost seams like an after thought to the campaign and add little excitement to their candidate’s profile. Now compare them to the stunning and fluid design of Kathleen Wynne’s campaign site, which just shines in comparison to her competition.
Now, in defense of the some of these campaigns, they’re not the only ones out there. I could have easily used other campaign examples over the past two years (Alberta’s 2012 Provincial Election, The Recent Federal By-Elections or municipal elections in Saskatoon and Ottawa over the past year), but the stark difference between a strong majority of Ontario Liberal Leadership candidates and Kathleen’s team shows a massive disparity in the industry. On the one hand you have a collection of sites that look and feel as though they have been hammered together in haste, while Wynne’s site acts and feels like a well throughout focal point of campaign information and activity. And I’m not even considering the parallax microsite The Way Forward which is just miles ahead of anything the other candidates are bringing to the table. Wynne’s site engages users from the get go, gives off the aura of a modern and forward thinking candidate and draws users to get involved. While the other campaign sites rarely invoke an emotion or instill confidence in the candidate, most end up taking away from the candidate’s true attributes and qualifications with small but glaring errors.
Again, I don’t mean to harp on these hard working teams, as there are dozens of examples across many recent Canadian campaigns that could easily prove my point. But what is the issue in Canadian campaign design? If we understand that money and campaign finances are a hindrance, but at the same time understand that there are many free tools out there and a wealth of available talent, what is the problem? Why are the majority of these sites so bad?
I’ll throw this out there and I’m open to counter points, but in my opinion, the problem with the state of web design in Canadian politics actually ties back to the recent success of Obama’s team. Whenever Obama’s success is discussed on a higher level the conversation ultimately focuses on the social media myth of that team’s success. While there is no question that Obama broke major ground with his use of social media, what is easily forgotten, even with the wealth of information out there, is that Obama’s online presence included the entire package. The iconic Obama imagery and the campaign slogans created a symmetry across all the campaigns networks. The web site was designed with users in mind and interwoven with an aura of modernization. All these elements were designed together to form Obama’s online presence. Yes, social media was a factor, but social media was only a tool to reach out to voters and supporters, ultimately it drove them back toward the main Obama web site to donate, interact, organize and learn about Obama. In most Canadian campaigns, I’m not seeing that sort of full package concept or planning, which is what I believe is wrong with the industry. There needs to be less focus on the myth of social media and more on the overall online package – ideas that Obama’s team have written about since the 2012 campaign ended.
This is a guest post by Connor Turner, owner of Calgary web design company Armadillo Studios Inc. You can find him on Twitter at @ctoverdrive. The original post appeared on ctoverdrive.ca
I know it’s a bit of a cliché, but when talking about the advancements in campaign technology and design one cannot underestimate how much Barack Obama’s campaign team has brought to the industry. Whether it was the revolutionary techniques and concise planning employed by the campaign team in 2008 or the impressive data-driven objectives set out by the 2012 re-election team. Either way the ground work laid out by The Obama campaign machines in both elections has ushered in a new era within the political world and has essentially set the standard for the importance of a candidate’s online presence.
And since the end of November those of us who are engaged in this niche market have been lapping up the revealing blog posts from core members of Obama’s 2012 election team. Whether it’s discussing the lean start-up techniques implemented by the tech team or the advanced User data and A/B testing utilized to improve conversion rates or even reminiscing about the design philosophy behind the Obama brand through 2008’s quintessential Designing Obama there is a wealth of valuable information available at our finger tips. (Side note: Designing Obama is a must read for anyone looking to get in the game) So after digesting many of these posts and articles, I keep coming back to this question, why is Canadian political campaign web design and development so far behind our southern counterparts?
Now, I understand that there are some glaring differences between our two systems and one can’t start questioning this industry without acknowledging this. Yes, the American standardized election dates makes it easier for long term planning and budgeting in comparison to the fluid nature of our Parliamentary System – which sometimes needs to react to election calls on a moment’s notice. And one cannot discount the massive difference in population base and the unlimited fundraising advantages with American Campaigns in comparison to our system. But those elements alone do not explain why good design and good development is not front and center in a Canadian Political Team’s mind.
All the tools for Canadian campaigns to build a strong intuitive online presence for their candidates are there. Inexpensive content management systems (CMS) such as WordPress, BuddyPress and even for larger campaigns – Drupal – have been around for years and are widely utilized by many professionals. There are also dozens of very sharp campaign examples from our southern counterparts for us to pluck ideas from and they’re all quite well known – many of them have turned into purchasable templates that can be easily customized. In addition, Canada has a wealth of design, development and user experience talent in each major city. So really at this point there is no excuse for why Canadian political campaigns sites are still so horrible in 2013. If you want an example of what’s going on in this industry, one only has to look at some of the candidate sites for the Ontario Liberal Leadership race. A good majority of these sites are either unappealing or bland. Many of them almost seams like an after thought to the campaign and add little excitement to their candidate’s profile. Now compare them to the stunning and fluid design of Kathleen Wynne’s campaign site, which just shines in comparison to her competition.
Now, in defense of the some of these campaigns, they’re not the only ones out there. I could have easily used other campaign examples over the past two years (Alberta’s 2012 Provincial Election, The Recent Federal By-Elections or municipal elections in Saskatoon and Ottawa over the past year), but the stark difference between a strong majority of Ontario Liberal Leadership candidates and Kathleen’s team shows a massive disparity in the industry. On the one hand you have a collection of sites that look and feel as though they have been hammered together in haste, while Wynne’s site acts and feels like a well throughout focal point of campaign information and activity. And I’m not even considering the parallax microsite The Way Forward which is just miles ahead of anything the other candidates are bringing to the table. Wynne’s site engages users from the get go, gives off the aura of a modern and forward thinking candidate and draws users to get involved. While the other campaign sites rarely invoke an emotion or instill confidence in the candidate, most end up taking away from the candidate’s true attributes and qualifications with small but glaring errors.
Again, I don’t mean to harp on these hard working teams, as there are dozens of examples across many recent Canadian campaigns that could easily prove my point. But what is the issue in Canadian campaign design? If we understand that money and campaign finances are a hindrance, but at the same time understand that there are many free tools out there and a wealth of available talent, what is the problem? Why are the majority of these sites so bad?
I’ll throw this out there and I’m open to counter points, but in my opinion, the problem with the state of web design in Canadian politics actually ties back to the recent success of Obama’s team. Whenever Obama’s success is discussed on a higher level the conversation ultimately focuses on the social media myth of that team’s success. While there is no question that Obama broke major ground with his use of social media, what is easily forgotten, even with the wealth of information out there, is that Obama’s online presence included the entire package. The iconic Obama imagery and the campaign slogans created a symmetry across all the campaigns networks. The web site was designed with users in mind and interwoven with an aura of modernization. All these elements were designed together to form Obama’s online presence. Yes, social media was a factor, but social media was only a tool to reach out to voters and supporters, ultimately it drove them back toward the main Obama web site to donate, interact, organize and learn about Obama. In most Canadian campaigns, I’m not seeing that sort of full package concept or planning, which is what I believe is wrong with the industry. There needs to be less focus on the myth of social media and more on the overall online package – ideas that Obama’s team have written about since the 2012 campaign ended.
This is a guest post by Kelly Ferrier, owner of Calgary copywriting company Kay Phair Advising. You can find her on Twitter at @kayphair. The original post appeared on communicatto.com
This week’s digital literacy post focuses on the ways that digital media has changed politics, how this impacts Canada’s economy and why businesses need to be paying attention.
To get an in-depth look at this topic, I turned to Troy Wason (@imparo), President of WMS Communications Inc. Wason has over 25 years experience in the political sphere, with a particular focus on digital media, including acting as the social media manager for an Alberta political party during the 2008 provincial election and as communications officer (social media) for a legislative caucus.
According to Wason, digital media has influenced and altered politics in a number of important ways. In particular, political entities, including non-governmental organizations, have profited from the ability to connect with the public instantly, instead of having to depend on traditional methods. Wason says that this widespread availability of digital media has forever changed the way politics is handled because it allows for:
Two-way discussions between politicians and constituents
Test messaging by governments with immediate feedback
Direct opportunities to lead debate rather than follow
Swift damage control of problematic issues
Wason notes that this shift in the political landscape has somewhat levelled the playing field between the voters and those vying for political power.
“Much to the chagrin of those in leadership roles, the power of digital media and the ensuing engagement brought about by electronic connectivity has also empowered and emboldened the body politic.”
So, how is this impacting the Canadian economy?
Wason points to current debates around copyright, bandwidth throttling and net neutrality as prime examples of digital media’s impact on the economy. These topics have become hot-button issues. While telecommunications companies like Shaw, TELUS and Bell, lobby Industry Canada to protect their financial interests, the Internet community is fighting back to defend the freedom of expression and unlimited access to information the Web provides.
And, what does this mean for businesses?
Bottom line: businesses should be paying attention to and learning from the way political thinkers are leveraging social media. People are increasingly getting their information and news from digital media. Political figures are reaching out to such people to spread their message and create meaningful conversations. Businesses could be creating similar relationships with these same people.
“The interconnectivity of politics, business and media has a seemingly unbreakable bond and rightly so. Furthermore, the politically active are much more likely to use the Internet for news, information and online purchases than their tuned-out brethren.”
Of course, in order to communicate effectively through digital media, it’s necessary to be literate in the tools that make such connections possible. And this should be a priority for everyone in business, including management.
“The ability to access digital media will become more important as our knowledge-based society rapidly moves toward hyper-connectivity. Management of all ages would be wise to thoroughly educate themselves with respect to the integration of digital media in the workplace – it’s not coming, it’s here.”
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This is a guest post by Kelly Ferrier, owner of Calgary copywriting company Kay Phair Advising. You can find her on Twitter at @kayphair. The original post appeared on communicatto.com
This week’s digital literacy post focuses on the ways that digital media has changed politics, how this impacts Canada’s economy and why businesses need to be paying attention.
To get an in-depth look at this topic, I turned to Troy Wason (@imparo), President of WMS Communications Inc. Wason has over 25 years experience in the political sphere, with a particular focus on digital media, including acting as the social media manager for an Alberta political party during the 2008 provincial election and as communications officer (social media) for a legislative caucus.
According to Wason, digital media has influenced and altered politics in a number of important ways. In particular, political entities, including non-governmental organizations, have profited from the ability to connect with the public instantly, instead of having to depend on traditional methods. Wason says that this widespread availability of digital media has forever changed the way politics is handled because it allows for:
Two-way discussions between politicians and constituents
Test messaging by governments with immediate feedback
Direct opportunities to lead debate rather than follow
Swift damage control of problematic issues
Wason notes that this shift in the political landscape has somewhat levelled the playing field between the voters and those vying for political power.
“Much to the chagrin of those in leadership roles, the power of digital media and the ensuing engagement brought about by electronic connectivity has also empowered and emboldened the body politic.”
So, how is this impacting the Canadian economy?
Wason points to current debates around copyright, bandwidth throttling and net neutrality as prime examples of digital media’s impact on the economy. These topics have become hot-button issues. While telecommunications companies like Shaw, TELUS and Bell, lobby Industry Canada to protect their financial interests, the Internet community is fighting back to defend the freedom of expression and unlimited access to information the Web provides.
And, what does this mean for businesses?
Bottom line: businesses should be paying attention to and learning from the way political thinkers are leveraging social media. People are increasingly getting their information and news from digital media. Political figures are reaching out to such people to spread their message and create meaningful conversations. Businesses could be creating similar relationships with these same people.
“The interconnectivity of politics, business and media has a seemingly unbreakable bond and rightly so. Furthermore, the politically active are much more likely to use the Internet for news, information and online purchases than their tuned-out brethren.”
Of course, in order to communicate effectively through digital media, it’s necessary to be literate in the tools that make such connections possible. And this should be a priority for everyone in business, including management.
“The ability to access digital media will become more important as our knowledge-based society rapidly moves toward hyper-connectivity. Management of all ages would be wise to thoroughly educate themselves with respect to the integration of digital media in the workplace – it’s not coming, it’s here.”
Be Sociable, Share!